The title of one of my presentations is “Be Your Own Brand”.  Your organization has products and services and a brand.   You also have a personal brand, and it needs to managed as well.

Approximately 2,500 hundred years ago they referred to it as ethos.  When people hear your name, what do they think?  If your reputation proceeds you, what is it?  Your personal brand.  Visit to read the entire newsletter.

A brand is a promise of specific benefits and values, how the product will work, how it will make us feel, and how it will affect our lives.  So, you are a brand.

A brand is a strategic asset that is key to long-term performance and should be managed so.  A brand lives in the customer’s mind, it’s a trust, a perception, based on experience.  So, you are a brand.

Powerful brands focus on “owning’ a single relevant benefit or value that differentiates it from all others in the market place.  So, you are a brand.

So what is your background?  What have you been up to for the past 5, 10 or 15 years?  Because you know that and can do that, how does your organization benefit?

How do internal and external customers feel when they work with you?  What are your values, standards, and ethics?

Finally, what is your personality?  What is it like to work with you, day after day, week after week, month after month, year after year?  That is your personal brand.

Think about and assess the great value you provide to your organization, your coworkers, and customers.  Don’t forget, you sold yourself during the interview to get your job.  Now you just need to remind people, with your good work, what a great decision it was to hire you.

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If you need a keynote speaker, plenary speaker, breakout speaker, concurrent session speaker, seminar leader, or workshop facilitator who can deliver in-person, virtually, or via prerecorded session, Kit Welchlin, M.A., CSP, CVP, is a nationally recognized professional motivational speaker and author and can be found at or