Baby Boomers invented the word “Cool.” They were cool when they were young and the consider themselves cool today. Baby Boomers have worked hard to stay current. This has fueled their status.

Baby Boomers are the self-improvement generation. They are optimistic, team oriented and believe in personal and professional growth. Boomers like imported cars and designer everything – designer clothes, designer suits, and now designer bodies. Baby Boomers thrive on developmental experiences, want to solve problems, turn things around and really make a difference. Encourage your Baby Boomers to read books, be active in professional associations and attend seminars and workshops.

The Boomers have always been cool. Today they still think they are and that is what motivates them to stay relevant.

Baby Boomers, nobody questions whether you’re cool or not. Stay current with technology and maintain your status!

For more on Generational Communication, watch Kit’s presentation here. And don’t forget to check back here next Monday for another video blog.